Monday, April 7, 2014

Aurora Chamber Updates from Judy Marshall, CEO - April 2014

AURORA CHAMBER HOME SHOW

The best Home Show in York Region is almost ready to launch. By the time you read this, Jack Roeleveld of Jack’s Landscaping will be moving a huge tree onto the exhibitor’s floor as well as tons of stone. He is building the Feature Area, one of the main attractions of this annual show. On Tuesday, additional landscapers will be arriving to create even more delightful and relaxing outdoor havens.

I would like to acknowledge the very committed volunteer committee that pulls this very important event together every year. I would like to acknowledge Robin Taylor-Smith - Chair, Diane Buchanan, Janice Clements, George Hughes, Bob Ince, Brian North and Jack Roeleveld working with Sandra Watson, Events Manager for the Chamber. You are quite amazing. We couldn't do this without you.

There are volunteers in the background too who will be supervising the move-in on Thursday and the move-out Sunday evening as well as those working as the “parking patrol,” in the ticket booth and Aurora Chamber display. The Optimist Club volunteers are back again this year with the Pub & Grill, providing a relaxing escape from the show while preparing and serving great food and refreshments.

Make sure you attend this great show and don’t forget to tell your family, friends, co-workers, and neighbours. For more information about the show, please visit our website here.

COMMUNITY IMPROVEMENT PLAN FOR AURORA

A Promenade Community Improvement Plan (CIP) for the Aurora Promenade Area has been announced by the Town of Aurora. According to information released by The Town, the CIP Incentive programs were developed in consultation with the general public and local business and property owners. The CIP will promote private property investment in the Aurora Promenade to help achieve the vision and objectives of the area as outlined in the 2010 Town of Aurora Official Plan and Aurora Promenade Design Strategy.

A Community Improvement Plan (CIP) is a vehicle for facilitating revitalization and redevelopment efforts in a defined area(s). A CIP is a tool available to municipalities under Section 28 of the Planning Act that allows municipalities to establish grants, loans and other programs to encourage private sector investment in development and renovation projects which seek to improve areas in accordance with local goals and priorities.

Private property owners and businesses can take advantage of the financial incentive programs contained in CIPs to achieve a range of community improvement plans such as improving property façades and redeveloping property.

The Town announced the seven incentive programs contained in the CIP as:

1.       Façade and Signage Improvement Grant Program

2.      Building Restoration, Renovation and Improvement Program

3.      Development Charge Grant Program

4.      Tax-based Redevelopment Grant Program

5.      Heritage Property Tax Relief Program

6.      Environmental Site Assessment Grant Program

7.      Environmental Remediation Tax Assistance Program

Watch for further information. The Aurora Promenade Community Improvement Plan has been posted on The Town’s website.

THE AURORA CHAMBER BOARD OF DIRECTORS

The Aurora Chamber of Commerce has changed and over the next five to ten years there will be ongoing change. The Aurora Chamber Board of Directors has altered the way they operate and some members and staff have mentioned that these changes are difficult to understand. They are unless you have worked or volunteered on a board in the non-profit sector such as with a chamber of commerce.

I have worked in the non-profit and charity sector for over 30 years and, in that time, have seen the role of boards change, or perhaps a better word is, mature. Whether the board is one that is responsible for the day-to-day operations of the organization, or one that has hired a senior staff person and adopted a monitoring role of the work of that person, they have the same responsibilities in their governance or leading roles.

The term “governance” comes from the Greek word meaning “to steer,” as in steering a ship or a company’s strategy. In any non-profit (chamber of commerce) governance may be defined as the exercise of authority, direction and control of an organization in order to ensure that its purpose is achieved. A model of governance is a framework within which to organize the thoughts, activities, structure, and relationships of governing boards.

The Aurora Chamber Board has developed into a more strategically focused governance board; there has been a shift in culture. The Board has moved from “operating” the day-to-day business of the Chamber to ensuring that there is long-term stability and plans for the future. This doesn't mean board members never talk about current activities, or volunteer at events, chair committees or ask where they can help out. They do that but spend much of their time with the following:

·         reviewing possible risks to the Chamber (What would happen if . . .) and how these risks could be resolved;

·         succession planning for the board and the Chief Executive Officer (CEO);

·         financial forecasting and monitoring;

·         policy development and ongoing review of these policies so the next generation of leaders have a path to follow;

·         developing terms of reference and setting achievable goals for committees;

·         annually reviewing by-laws;

·         reviewing the strategic, marketing and communication plans and monitoring the achievements;

·         developing relationships in the community and supporting the work of the organization and decisions of the board;

·         advocating to all levels of government on issues that affect the membership;

·         evaluating, monitoring and providing counsel to the CEO while holding that person responsible for managing all aspects of the organization within the Board’s defined policy.

The Board of Directors don’t lose power when their role is clearly defined rather, the CEO and the Board become partners in achieving what is best for the members and the organization.

What has really changed is the committee structure. The board has three committees in place – finance, governance and marketing and membership services committees. These committees help the board do their work. Other committees are operational such as those in place for the Home Show, Business Achievement Awards, and the Annual Golf Classic which help the organization accomplish their goals. If board members serve on one of the working or organizational committees, it is vital for them to recognize that they are not serving as a member of the board, but as a volunteer at the request of the CEO. Board committees provide monthly written reports and the activities of the operational committees are reported to the Board through the CEO’s reports.

There is a strong annual orientation in place for the board and educational sessions as well as ongoing monitoring of their meetings and activities. There is also an annual evaluation of the CEO to ensure delegated tasks and authorities meet board policies. The best practice is to do a full evaluation annually for the first three years of employment and move to every two, sometimes three years thereafter.

For this and every non-profit to respond to the challenges of the 21st century, good governance will entail ensuring their organizations don’t stand still, that they remain relevant and sustainable. According to the Canadian Society of Association Executives (CSAE), “Boards are responsible for the ‘life’ of an organization – their greatest legacy in the next decade will be to forge sustainable strategies and to help organizations transition.”

GOING FORWARD . . .

Look for another update next month and then a magazine, Chamber Connection, in June. We will send periodic updates over the summer months and will have another magazine delivered to you by mid-September.


Judy Marshall, CEO
Aurora Chamber of Commerce
905-727-7262