Monday, April 20, 2015

Aurora Chamber Updates from Judy Marshall, CEO - April 2015

Thank you to Chamber Volunteers

It is just over a week since the opening of the Aurora Chamber Home Show. It was a great event because of our sponsors, the dedication and support of the exhibitors, volunteers who worked in the ticket booth and assisted in the Feature Areas, The Optimists who ran the Chamber Pub and Grill and the unstoppable enthusiasm and energy from staff and committee members. The committee members include: Robin Taylor-Smith of The Partnership Network, Diane Buchanan of The Auroran, Janice Clements of Clements Interiors, George Hughes of Lifestyle Windows Inc., Bob Ince of The Auroran, Brian North of Ellis Studios and Jack Roeleveld of Jack’s Landscaping.

The Home Show and many other chamber events would never happen without people who give freely of their time and expertise. I mean this sincerely – we couldn’t do what we do without volunteers. Thank you for all you do for the Chamber and many other organizations in Aurora.

People volunteer for many reasons – to give back, feel needed, initiate change, be challenged, build a resume and on and on. Most of my volunteer work is giving back in terms of knowledge and experience by serving on non-profit and charitable boards of directors and committees. Earlier in my life, I volunteered with children and the youth at my church, schools, theatres and sports activities, places where my son hung out. I always saw the time I spent as an exchange – I was new to Ontario and wanted to get involved and they needed support to continue with their programming. I continued until my son moved on to other things (cars and girls).

Recognizing volunteers for their contribution to the Chamber has been on my priority list for a couple of years. It should be are an integral part of the Chamber as it shows how important their contributions are to the organization’s success. I have put it off citing time and lack of staff resources, but it is so important. I have often found that lack of recognition is the single most stated reason why people leave volunteer and, often, paid positions. We need volunteers and have to make sure we do a better job at recognizing them so we can retain them and attract new ones. Watch for further information.

Calling Volunteers . . .
The Chamber always needs volunteers to help out on an event-only basis, on committees such as the Advocacy and Government Relations and Membership and Marketing Committees and the Board of Directors.

The Chamber has a new challenge and we need you help! For those with great ideas and planning skills - we have to find, develop and execute a new big event, likely to be held annually in the fall each year. Interested? We want your ideas and participation. Please call me at 905-727-7262 or j.marshall@aurorachamber.on.ca

In case you have missed it . . .
On April 21, 2015, Google will change the way searches on their site are done. From that date forward, websites that are “mobile friendly” or “responsive” will be given a much higher priority in searches made from mobile devices such as tablets and phones.  Websites that are already mobile or “friendly”, claim that they have experienced an improvement of 40 percent or more in searches. Those that are not can anticipate a reduction of 45 percent or more in search results after that date.

As many as 90 percent of all Small and Medium-sized Businesses (SMB's) do not have mobile "friendly" websites. In one US Study, it was found that SMB's there believe they are losing approximately $60,000 per year in revenue/sales while in the UK, SMB's believe they are losing $40,000 US$. This is before the change that Google will make in a weeks’ time. Very little data exists for the Canadian marketplace.

The Chamber has had some discussion with the Guild for Intelligence-based Commerce (GIBC) to find out additional information about how this pending change will affect Canadian SMB's in the GTA.  Contact your web master if you have questions. As we learn more, we will keep you up to date.

Training in Human Resources Coming Soon...
In response to requests from a number of members, the Chamber is scheduling a series on Human Resources. At this time, we are reviewing nine modules, each 1.5 hours in length that could be presented from May 2015 to March 2016 (nothing scheduled for July and August). The proposed topics include:
The Basics of HR Law Compliance: What you really need to know
Attracting Talent
Recruiting and Selecting Top Talent
Onboarding Employees to your Organization
Engaging your Employee Base to Drive Results
Managing Performance
Developing your Talent
Strategies for Retaining your Best and Brightest
Managing Terminations and Resignations

Let us know if you are interested. You don’t have to attend all the sessions; just those that are relevant to your business. We are working on the details such as price and location and would really like to find out if there still is an interest.

For further information . . .
A number of members have been asking me about the Ontario Government’s proposal to introduce a cap and trade system. I have tried to explain it but . . .  for more information go to the Ontario Chamber of Commerce Rapid Policy Update: How Cap and Trade Works.